Start-ups, small developing businesses, are continually on the rise and are producing fresh crops of young entrepreneurs. Thanks to the growth of remote working and the ease of low-cost travel, small businesses are able to cross borders and trade internationally in order to achieve success.
Every business owner’s main aim is to increase their turnover. With a start-up business, there are many recommended ways to go about this. In this article, we will go through the main components you should focus your resources on.
How to make a start-up business competitive
In our fast-paced modern world, the business market changes rapidly and, as an entrepreneur, it’s crucial that you stay in tune with relevant new trends. Keeping on top of new tools and methods of reaching your customers admittedly involves a time investment, but the financial return can be significant.
The advent of social media has enabled entrepreneurs to develop business models that are unique to this generation. Harnessing the possibilities offered by different social media platforms could be key to your company’s success. The international nature of the internet also allows businesses, with a little help from professional translation services, to connect with global audiences, thus expanding their earning potential. This can be particularly beneficial to companies offering niche products or services that may struggle to find a sustainable market locally.
Do you know the value of outsourcing?
As small companies grow they inevitably need support in certain areas as the business can become too big for just one person, or even a small team, to manage alone. One solution to this issue, of course, is to employ more staff, which can be a significant financial commitment. However, there are other, more manageable, ways to outsource work.
Recognising the areas where you need help is the first step. There will be some tasks that you won’t feel comfortable delegating, but others, perhaps which aren’t your area of expertise, could benefit immensely with some outside support. Instead of hiring a new member of staff, you can contract external companies or freelancers to work on specific one-off projects or on a regular basis.
Evaluate your strengths and weaknesses
As individuals, we all have strengths and weaknesses and the same goes for our employees. Recognising where your start-up business needs a little help allows you to contract the best companies or freelancers for your specific situation. If you are planning on expanding into the global marketplace, however, there are a few areas we would urge small businesses to focus on. Three of these that we recommend you focus on are finding a reliable shipping company, a high-quality marketing agency, and, of course, a professional translation service.
Three easy, viable steps
Let’s take a closer look at how you can use these outsourced resources to help your venture flourish. Following this basic strategy can lead to some outstanding results for any start-up business that’s ready to break into the global marketplace and experience major growth.
1. Expand your network through translation
As your business expands into international markets, it’s inevitable that some translation and/or localisation of your content will be needed. As well as correspondence between you and any overseas clients, you will need to consider translating marketing material, websites and social media, and, potentially, legal or shipping documents.
It is vital that this work is performed by professional translators who are specialists in the relevant field, as well as experts in the language and culture of the corresponding countries. Poor translations can lead to serious errors such as giving a bad image of your company or even causing legal issues. Find a translation agency you can trust, build up a solid relationship with them, and you won’t regret it.
2. Reach new clients through strong marketing
Investing in marketing support can really make a difference when it comes to finding new clients. We encourage you to think digitally when it comes to marketing. Consider using affiliate marketing and teaming up with bloggers and influencers whose brands align with your company’s ethos or target customer. This can be a relatively economical way of reaching large audiences through powerful platforms such as Twitter, Instagram, Facebook, YouTube, and Pinterest.
3. Ensure you can get the product to the customer effectively
For a long time, it was only big brands and large corporations that could afford to ship their products overseas at a reasonable price for the customer, but these days that’s all changed. By outsourcing your logistics and shipping needs, you can send your products to even the remotest countries around the world with minimum hassle. Outsourcing your shipping and fulfilment also allows you to avoid many of the complications associated with international customs. For UK-based services check out Parcel Monkey and Parcelhub.
Get started with your start-up business
Whether you’re preparing to launch your first start-up or expanding an existing business into new global markets, you are now armed with some valuable insights into how to reach your fullest potential without burning out. What are you waiting for? Start-up success awaits!
When you’re ready to hire a professional translation service, BeTranslated and our highly skilled translators could be a perfect choice. From European languages like German to international languages such as Korean, we have the right translator for you. Get in touch today for more information or a free, no-obligation quote.