by Michael Bastin | 30 Sep, 2021 | Business, Business Tips, Professional Translation
Trademarks are significant intangible assets in today’s culture.
A well-known mark is a substantial source of income for a company.
In addition, a brand serves as a visual representation of the company and its products.
As a result of the intense market rivalry, these marks play a crucial role in concentrating products on the market.
To be successful in market competitions, all companies have a similar value system.
As a result, translating marks for different regions is highly significant and can have a substantial impact on a business.
If you want to expand your business abroad, here are the ways in which translating brand names can benefit your organisation:
Translations can take you to a global market
A product’s brand name is critical. However, having a solid name alone isn’t sufficient. It’s vital to have an accurate and professional translation.
Similarly, if you have invented a new product, you may wish to look into securing a patent for your innovation, as this patent will provide you with more protection, ensuring your company is secure for up to 20 years.
As a result of entering the World Trade Organization, China has seen an influx of international goods.
To succeed in the Chinese market, companies must translate their brand names into Chinese as accurately as possible to attract consumers.
However, accurately translating these names isn’t always straightforward.
The economic development that a business may experience with a successful translation of their brand is enormous.
In order to file an application for a Chinese mark, a certified translation of your prior registration (in the U.K. or the U.S., for instance) will be required.
Nevertheless, a well-translated mark is unquestionably an effective marketing tool and symbol for a company.
It may also assist a business, allowing it to reach a broader global audience, and it can take you to a worldwide market.
The target audience’s customs should be followed while translating brand names.
Chinese brand names, for example, are often composed of two or three phrases, aligned with Chinese tradition.
Traditional Chinese names and names of places are written and are comprised of two or three words at most.
This approach should be followed when localising brand names from English into Chinese.
Once you join the Chinese market, the vast majority of your client base will be from China itself.
However, because these names come from many cultural backgrounds, they must first be translated into Chinese.
They may gain market share and the trust of Chinese consumers if they have a competent translator on their side.
As a result of cultural differences, individuals have various ways of thinking, temperaments, and interests when it comes to art and design.
Therefore, the specific cultures of the target nations should be reflected in the translation.
Translations must comply with local laws
Translations of brand names must adhere to local rules and regulations, particularly intellectual property laws.
This is because legislation varies from country to country, so you must be extra careful while translating.
For example, the word ‘citizen’ was rendered as ‘希奇准’ throughout the city. These three Chinese characters accurately and concisely define the product.
However, because of Hong Kong’s legal requirements, the brand name was rejected during the registration process. As a result, ‘Citizen’ was later retranslated as ‘西铁城.’
Translations protect intellectual property
In order to differentiate one company’s products or services from those of another equivalent business on the market, brand names are used.
Intellectual property rights protect these names.
A name may be registered for national or regional legal protection at the appropriate office by submitting an application for registration and paying the necessary fees.
The Madrid System of the World Intellectual Property Organization (WIPO) is an alternative to filing an application in each country where you want protection.
However, translating intellectual property isn’t easy. Since it involves so many nuances and linguistic subtleties, it requires an expert’s touch.
As there is a lot of complexity and subtleties involved in translating intellectual property, it’s best left to those with extensive experience.
Translations bring huge profit
A well-translated brand name is unquestionably an effective marketing tool for a company. It may also assist a business in reaching a broader global market.
A solid brand seems to play a crucial role in conveying meanings, explaining the benefits of a product, and differentiating it from competitors.
A good name may save a company a lot of money, while simultaneously generating enormous revenues.
As a result, businesses make no compromises when exploring the commercial attractiveness of brand names from every angle.
Conclusion
To summarise, brand names are critical to the sale of goods.
When translations are precise, they become a company’s intangible asset when it expands abroad.
Cultural and religious differences may have a significant role in the translation, so it would help if you prioritised these aspects while working on it.
Get in touch with us today, and receive a free, no-obligation quote!
by Michael Bastin | 11 Mar, 2021 | Business Tips, Multilingual, Translation services
With the rapid growth of social media, online platforms and e-commerce sites, it has never been as vital as it is now to ensure your message and content is shared widely.
For example, the number of videos posted on a network like Facebook has exploded to the point that an estimated 100 million hours of video are consumed by internet users each day.
Companies that turn to these communication channels have seen their turnover skyrocket and their international customers grow in unexpected numbers. That’s where video subtitling comes in.
What can video subtitling offer your organisation?
Everyone agrees, your company video presentation was a roaring success, yet there have been no clicks.
Why could that be? Well, it’s worth bearing in mind that over 8 out of 10 videos online are watched with the sound off.
And this applies across social networks and broadcasting mediums.
Ads, trailers, excerpts of speeches and TV programmes are usually watched with the sound off, pushing more and more organisations to have their audiovisual content subtitled by an audiovisual translation agency.
The pros of English subtitles
With subtitles in English, you will be able to reach out to a new audience that, so far, has not been able to access your audiovisual content.
For example, once subtitled in English your video will be accessible to people who are deaf or hard of hearing, that’s 11 million people in the UK alone.
This method, known as closed captioning, is part of the inclusive communication philosophy that arrived with the early 21st century and allows a larger number of people to access information.
English subtitles on your video will broaden your field of activity and boost your message’s circulation both within your business, through meetings and presentations, and externally to social media users or as part of a client-canvassing strategy.
A recent study by Facebook showed that a subtitled video or short film received 10% more likes while its viewing time increased by 12% and shares by a massive 26%! Tempting, isn’t it?
Subtitling in other European languages – a door to more marketplaces
To go even further, and really connect with a huge international audience, many organisations make a habit of subtitling their video content such as their ads, marketing videos, company presentations, official communications and training videos.
Sharing communications of this type in multiple languages on their website or e-commerce platform is one of the best development strategies that internationally-minded companies can put in place.
Free of language restrictions, your company video can travel wide, from Brazil to France, passing through Japan and Spain en route.
Video subtitling – bring in the professionals
However, to be able to do this, your video will have to be subtitled by a professional translation agency.
It is vital to put your trust in specialist audiovisual translators who know the rights and wrongs of subtitling like the back of their hand, whether that’s for films, short videos or even documentaries and educational films. Otherwise, the proof will be in the video.
These linguists are not only natives of the relevant countries, and so understand the linguistic uses and customs perfectly, but they alone will know how to reconvey your message in line with the many rules of professional subtitling, such as character limits, spotting and managing different types of files and colour codes in closed captions.
Trust us with your video content, and we would be delighted to get back to you with a prompt quote taking into account the film’s duration and your personal requirements.
As the digital age continues to evolve and explode with new and useful tools, the allure of using AI for content creation and translation is undeniable.
Yet, it’s vital to remember the unique value of human touch.
At BeTranslated, we specialize in humanization, offering nuanced understanding, cultural sensitivity, and emotional intelligence that AI cannot replicate.
Our team ensures your message is not only accurate but culturally resonant, with a commitment to confidentiality and human responsibility at the core of our services.
While AI can streamline processes, the expertise and personal care of our professionals guarantee your content accurately reflects your brand’s essence.
Choose BeTranslated for a blend of technology and human expertise, where your message’s integrity and confidentiality are our top priority.
by Michael Bastin | 13 Nov, 2020 | Communication, Business Tips
Why is that you ask? Well, because we have more in common than you think.
Translation agencies and communication agencies have the same aim: to simplify information exchange between a company and its target audience to initiate a business relationship.
Translation agencies address businesses that are looking to reach an international audience, while communication agencies speak to all types of organisations but especially those with international aspirations.
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by Michael Bastin | 14 Feb, 2020 | Business Tips, Translation
As more and more businesses expand into international markets, the need for translation has increased.
It can be tempting for companies to rely on bilingual employees or translation software for this work, but is that enough?
Is it worth spending money on a professional translation service?
The dangers of doing it alone
As with any professional translation service, qualified translators guarantee a quality product.
Although translation software has come a long way, it still fails to produce nuanced texts which take context into consideration.
And, while your bilingual employee might have no problems communicating with international business partners in their native language, without experience and training they will struggle to produce accurate translations that are fit for service.
Not to mention, it will take them much longer than a professional.
Relying on these subpar measures will lead to translations containing errors, leaving your customers with a negative impression of your company.
Bad translations tell people that you are unprofessional and may lead them to question your company’s abilities in other areas.
This could result in loss of business and, in the worst cases of mistranslation, legal action being taken against you.
The value of spending money on a professional translation service
Now that we’ve touched upon the issue of poor-quality amateur translation, let’s take a look at how and why professional translators are able to produce such high standards of work.
Like experts in most fields, it comes down to training and experience.
Professional translators, like those working for BeTranslated, have gone through many years of education in order to become experts in translation, as well as working hard to be skillful linguists in their language combinations.
In addition to this, professional translators usually have experience and training in their specialisms. For example, financial translators may have studied economics or travel and tourism translators may have worked in the travel industry.
This education is continuous throughout their career; translators must stay on top of changes in both the translation industry and the industry of the specialism, as well as continually working on their linguistic skills.
This effort leads to highly skilled professionals whose work cannot be compared to that of amateurs or machines.
It’s also worth noting that when you hire translators through an agency such as BeTranslated, you can rest assured that all their translators are of a certain standard and that they exclusively translate into their native language.
Investing in translation means investing in your business success
If your company’s motto has been “let’s try to do it ourselves instead of hiring a professional” in relation to translation, we hope that the information provided in this article is making you question your stance. Your attempts to save money by skimping on translation could prove costly in the long run.
Instead of asking yourself if you should outsource to a professional translation service, you should start asking, “What is the best translation service for my business?”
Finding the right translator for you, who is skilled and knowledgeable in your industry, could make or break your international expansion.
At BeTranslated we work with talented translators with language combinations such as English to Dutch and Spanish to French.
If you are in search of a reliable translation service, look no further. For more information or a free, no-obligation quote, contact us today.
by Michael Bastin | 14 Feb, 2020 | Languages, Business Tips, Multilingual
Employing multilingual people or staff with a knowledge of foreign languages is crucial for companies that are working at an international level.
Having a good knowledge of English, for example, is a significant advantage in the workplace as in many locations around the globe English is considered a lingua franca when working with overseas clients.
With that said, the ability to master additional languages could be just the thing that gives your business the competitive edge.
This is particularly important when doing business in regions where knowledge of English is not a given.
Consider hiring staff that are proficient in languages that are relevant to your sector, whether that’s Spanish, French, Chinese, Korean or any other language.
The benefits of speaking your clients’ native language
Your client will view your dedication to having invested the time to learn their language as a long-term commitment.
Furthermore, this will reward you with long-standing relationships and loyalty from your customers. It’s also worth noting that having an understanding of the language used in your new market will enable you to acquire far better insights into the local character, customs, and beliefs.
This is invaluable knowledge when it comes to marketing and providing the best service to your clients.
Multilingual employees help foster strong relationships with clients
Employing multilingual people can bring great benefits to your company. These employees will enable your business to seamlessly connect with foreign customers and other local organisations.
The ability to provide your services in multiple languages gives clients a strong impression of your company; it will build greater trust and appreciation for your services, resulting in strong relationships with your clients.
These relationships can be translated into significant profits, meaning hiring multilingual employees is a sensible financial decision.
What if your team isn’t multilingual?
Not all companies have the luxury of employing multilingual people, which can put them at a disadvantage. But never fear!
By hiring a professional translation service, your company can gain many of the benefits of multilingual employees, and more besides.
Translators can be used for a wide variety of communicative tasks, from informal communications between companies to legal contracts and marketing campaigns.
Contracting professional translators guarantees that any content you produce in the target language is of the highest quality.
BeTranslated’s vast network of expert translators could be just the thing your company needs to facilitate its international expansion.
Get in touch today for more information or a free, no-obligation quote.
by Michael Bastin | 13 Feb, 2020 | Startup Business, Business Tips, Outsourcing
Start-ups, small developing businesses, are continually on the rise and are producing fresh crops of young entrepreneurs.
Thanks to the growth of remote working and the ease of low-cost travel, small businesses are able to cross borders and trade internationally in order to achieve success.
Every business owner’s main aim is to increase their turnover. With a start-up business, there are many recommended ways to go about this.
In this article, we will go through the main components you should focus your resources on.
How to make a start-up business competitive
In our fast-paced modern world, the business market changes rapidly and, as an entrepreneur, it’s crucial that you stay in tune with relevant new trends.
Keeping on top of new tools and methods of reaching your customers admittedly involves a time investment, but the financial return can be significant.
The advent of social media has enabled entrepreneurs to develop business models that are unique to this generation.
Harnessing the possibilities offered by different social media platforms could be key to your company’s success.
The international nature of the internet also allows businesses, with a little help from professional translation services, to connect with global audiences, thus expanding their earning potential.
This can be particularly beneficial to companies offering niche products or services that may struggle to find a sustainable market locally.
Do you know the value of outsourcing?
As small companies grow they inevitably need support in certain areas as the business can become too big for just one person, or even a small team, to manage alone.
One solution to this issue, of course, is to employ more staff, which can be a significant financial commitment. However, there are other, more manageable, ways to outsource work.
Recognising the areas where you need help is the first step.
There will be some tasks that you won’t feel comfortable delegating, but others, perhaps which aren’t your area of expertise, could benefit immensely with some outside support.
Instead of hiring a new member of staff, you can contract external companies or freelancers to work on specific one-off projects or on a regular basis.
Evaluate your strengths and weaknesses
As individuals, we all have strengths and weaknesses, and the same goes for our employees.
Recognising where your start-up business needs a little help allows you to contract the best companies or freelancers for your specific situation.
If you are planning on expanding into the global marketplace, however, there are a few areas we would urge small businesses to focus on.
Three of these that we recommend you focus on are finding a reliable shipping company, a high-quality marketing agency, and, of course, a professional translation service.
Three easy, viable steps
Let’s take a closer look at how you can use these outsourced resources to help your venture flourish. Following this basic strategy can lead to some outstanding results for any start-up business that’s ready to break into the global marketplace and experience major growth.
Expand your network through translation
As your business expands into international markets, it’s inevitable that some translation and/or localisation of your content will be needed. As well as correspondence between you and any overseas clients, you will need to consider translating marketing material, websites and social media, and, potentially, legal or shipping documents.
It is vital that this work is performed by professional translators who are specialists in the relevant field, as well as experts in the language and culture of the corresponding countries.
Poor translations can lead to serious errors such as giving a bad image of your company or even causing legal issues. Find a translation agency you can trust, build up a solid relationship with them, and you won’t regret it.
Reach new clients through strong marketing
Investing in marketing support can really make a difference when it comes to finding new clients. We encourage you to think digitally when it comes to marketing.
Consider using affiliate marketing and teaming up with bloggers and influencers whose brands align with your company’s ethos or target customer. This can be a relatively economical way of reaching large audiences through powerful platforms such as Twitter, Instagram, Facebook, YouTube, and Pinterest.
Ensure you can get the product to the customer effectively
For a long time, it was only big brands and large corporations that could afford to ship their products overseas at a reasonable price for the customer, but these days that’s all changed.
By outsourcing your logistics and shipping needs, you can send your products to even the remotest countries around the world with minimum hassle.
Outsourcing your shipping and fulfilment also allows you to avoid many of the complications associated with international customs. For UK-based services, check out Parcel Monkey and Parcelhub.
Get started with your start-up business
Whether you’re preparing to launch your first start-up or expanding an existing business into new global markets, you are now armed with some valuable insights into how to reach your fullest potential without burning out. What are you waiting for? Start-up success awaits!
When you’re ready to hire a professional translation service, BeTranslated and our highly skilled translators could be a perfect choice.
From European languages like German to international languages such as Korean, we have the right translator for you.
et in touch today for more information or a free, no-obligation quote.
