The Tremendous Added Value of a Multilingual Website
The world of business has changed!
There is a significant increase in the need for companies to operate in multiple countries. Due to this, there is a necessity to have the ability to interact and communicate in foreign languages. And guess what! The Internet has become one of the primary ways of communication in our society. This has made the world a much smaller place, giving people the benefit and ease of access to shop online, purchasing products and services worldwide. To do this they need the use of multilingual websites.
Do you know the simplest way to increase your business?
Several market studies and academic research has proven that to reach new prospects for your business and customers abroad you must communicate with them in their native language! If you cannot do this you will fail to connect with this large section of the market and miss out on the potential business overseas customers would provide. To confirm this simply put it to the test yourself. Next time you are looking for something on the Internet check how fast and easily you will abandon pages that are not in your mother tongue. You’ll see how quickly your focus will be lost and your attention will drift elsewhere if the content you are browsing is not in your own lingo! Even if the page you find does happen to hold your attention it will definitely not manage to achieve the same deep connection, as writing to you in the language of your home country could. This will certainly also lead to missing out on giving you the understanding that would get you emotionally attached or involved in the product or service. Lacking the ability to succeed in attaining the visitors’ interest will undoubtedly result in loss of their business.
Do you know how to create a deeper trust from your customer?
Prospective customers will be more likely to consider you as a reliable and trustworthy partner if they interact with you in their native language. Surprised? There is a reason for this; many cultures are naturally reluctant to trust businesses that don’t “speak” their own language. Creating a multilingual website is one sure way to avoid such situations.
Did you know that a multilingual business website can do miracles for your search engine rankings? The reason is that when you have content in additional languages (certain languages specifically), you will be able to start ranking in searches for that language broadening your reach significantly. That means that your website will have exposure to a whole new group of potential customers, an opportunity not to be missed, right?
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Convinced? Now you can see the tremendous added value of offering a multilingual website ask us for a free quote. It is highly likely that you’ll be positively surprised about the limited amount that translation will cost you. Given that websites often contain repetitive parts of text and images, it may not amount to as much as you think.
One last piece of advice, make sure you ask your webmaster to provide you with the web content in a text format such as MS Word. This way, we can add the translations in a column at the same level as the original text, making it easy and clear for your webmaster to see exactly where to insert the translations and without any need for them to have knowledge of the other language(s)! We are also able to process most web formats as well.