Employing multilingual people or staff with a knowledge of foreign languages is crucial for companies that are working at an international level. Having a good knowledge of English, for example, is a significant advantage in the workplace as in many locations around the globe English is considered a lingua franca when working with overseas clients.
With that said, the ability to master additional languages could be just the thing that gives your business the competitive edge. This is particularly important when doing business in regions where knowledge of English is not a given. Consider hiring staff that are proficient in languages that are relevant to your sector, whether that’s Spanish, French, Chinese, or any other language.
The benefits of speaking your clients’ native language
Your client will view your dedication to having invested the time to learn their language as a long-term commitment. Furthermore, this will reward you with long-standing relationships and loyalty from your customers. It’s also worth noting that having an understanding of the language used in your new market will enable you to acquire far better insights into the local character, customs, and beliefs. This is invaluable knowledge when it comes to marketing and providing the best service to your clients.
Multilingual employees help foster strong relationships with clients
Employing multilingual people can bring great benefits to your company. These employees will enable your business to seamlessly connect with foreign customers and other local organisations. The ability to provide your services in multiple languages gives clients a strong impression of your company; it will build greater trust and appreciation for your services, resulting in strong relationships with your clients. These relationships can be translated into significant profits, meaning hiring multilingual employees is a sensible financial decision.
What if your staff isn’t multilingual?
Not all companies have the luxury of being able to employ people with linguistic skills, which can put them at a disadvantage. But never fear! By hiring a professional translation service, your company can gain many of the benefits of multilingual employees, and more besides.
Translators can be used for a wide variety of communicative tasks, from informal communications between companies to legal contracts and marketing campaigns. Contracting professional translators guarantees that any content you produce in the target language is of the highest quality.
BeTranslated’s vast network of expert translators could be just thing your company needs to facilitate its international expansion. Get in touch today for more information or a free, no-obligation quote.