With the rapid growth of social media, online platforms and e-commerce sites, it has never been as vital as it is now to ensure your message and content is shared widely.
For example, the number of videos posted on a network like Facebook has exploded to the point that an estimated 100 million hours of video are consumed by internet users each day.
Companies that turn to these communication channels have seen their turnover skyrocket and their international customers grow in unexpected numbers. That’s where video subtitling comes in.
What can video subtitling offer your organisation?
Everyone agrees, your company video presentation was a roaring success, yet there have been no clicks.
Why could that be? Well, it’s worth bearing in mind that over 8 out of 10 videos online are watched with the sound off.
And this applies across social networks and broadcasting mediums.
Ads, trailers, excerpts of speeches and TV programmes are usually watched with the sound off, pushing more and more organisations to have their audiovisual content subtitled by an audiovisual translation agency.
The pros of English subtitles
With subtitles in English, you will be able to reach out to a new audience that, so far, has not been able to access your audiovisual content.
For example, once subtitled in English your video will be accessible to people who are deaf or hard of hearing, that’s 11 million people in the UK alone.
This method, known as closed captioning, is part of the inclusive communication philosophy that arrived with the early 21st century and allows a larger number of people to access information.
English subtitles on your video will broaden your field of activity and boost your message’s circulation both within your business, through meetings and presentations, and externally to social media users or as part of a client-canvassing strategy.
A recent study by Facebook showed that a subtitled video or short film received 10% more likes while its viewing time increased by 12% and shares by a massive 26%! Tempting, isn’t it?
Subtitling in other European languages – a door to more marketplaces
To go even further, and really connect with a huge international audience, many organisations make a habit of subtitling their video content such as their ads, marketing videos, company presentations, official communications and training videos.
Sharing communications of this type in multiple languages on their website or e-commerce platform is one of the best development strategies that internationally-minded companies can put in place.
Free of language restrictions, your company video can travel wide, from Brazil to France, passing through Japan and Spain en route.
It is vital to put your trust in specialist audiovisual translators who know the rights and wrongs of subtitling like the back of their hand, whether that’s for films, short videos or even documentaries and educational films. Otherwise, the proof will be in the video.
These linguists are not only natives of the relevant countries, and so understand the linguistic uses and customs perfectly, but they alone will know how to reconvey your message in line with the many rules of professional subtitling, such as character limits, spotting and managing different types of files and colour codes in closed captions.
Trust us with your video content, and we would be delighted to get back to you with a prompt quote taking into account the film’s duration and your personal requirements.
As the digital age continues to evolve and explode with new and useful tools, the allure of using AI for content creation and translation is undeniable.
At BeTranslated, we specialise in humanization, offering nuanced understanding, cultural sensitivity, and emotional intelligence that AI cannot replicate.
Our team ensures your message is not only accurate but culturally resonant, with a commitment to confidentiality and human responsibility at the core of our services.
While AI can streamline processes, the expertise and personal care of our professionals guarantee your content accurately reflects your brand’s essence.
Choose BeTranslated for a blend of technology and human expertise, where your message’s integrity and confidentiality are our top priority.
As a transport expert, whether of people or goods, you are at the heart of international exchanges made via sea, air, rail, and road. You know better than anyone how important multilingual logistics translation services are and should be familiar with the issues of those daily exchanges taking place worldwide.
High-quality healthcare communication, including translation, is key to providing better care, lowering costs, increasing patient satisfaction & compliance, improving quality of life and mitigating the risk of costly legal proceedings in the event of poorly or wrongly communicated information.
This is why healthcare practitioners, clinics, hospitals and health insurers around the world trust BeTranslated to deliver timely, accurate and competitively priced healthcare translation services in a wide range of language pairs.
Why can’t I use an online translation tool?
While an online translation tool is absolutely fine for figuring out what you want to eat on holiday (most of the time!), when it comes to health it’s a different matter.
For example, ‘angine’ means a sore throat in French and angina in English signifies a heart condition. There is little difference lexically between the two, but the difference in severity is huge and it is essential that the two don’t get mixed up.
Poorly or incorrectly translated healthcare and medical information is no laughing matter and can have very serious consequences for patients, healthcare professionals, administrators and legal teams.
When healthcare translation goes wrong
In Germany between 2006 and 2007, a one-word translation error resulted in 47 failed knee replacement surgeries, which had to be repeated resulting in significant additional costs for the hospital but, more seriously, caused considerable distress and pain for the 47 patients who had to undergo a second knee operation.
Another example of healthcare translation going horribly wrong, is the heartbreaking story of the British woman who had an unnecessary double mastectomy in Spain, after a translation error led her doctors to believe she had a family history of breast cancer. After this, she decided to sue the hospital responsible.
It can be all too tempting to use machine translation, or to just ask a colleague or intern to perform a translation, but cutting costs when it comes to healthcare communication can end up being a very costly business.
What kind of content do specialised healthcare translators deal with?
BeTranslated’s experienced and highly trained linguists translate a variety of content for the healthcare industry in a wide range of formats (Word, Excel, PowerPoint, InDesign, etc.).
Pharmaceutical/healthcare literature and medicine labels
Medical device manuals and Instructions for Use (IFUs)
Medical and pathology reports
Lab and imaging results
Software localisation of healthcare products
Medical insurance documents
Patient records
Consent forms
Post-treatment care instructions
What is the profile of a healthcare translator?
Translating healthcare documents requires a native level of language proficiency, analytical capabilities and deep cultural knowledge in the source and target languages.
A healthcare translator has formal education in the source and target languages and is an expert in the terminology of the subject area.
Where can I find a high-quality healthcare translator?
has over fifteen years of experience in healthcare translation. Our expert linguists are fully trained in the translation of a range of healthcare and medical content, such as clinical trial documents, patient information leaflets, medical device instructions, research protocols, informed consent forms and more.
Translation services can be provided into and from a wide range of languages depending on your needs. All our projects are tailored to meet your unique requirements (budget, deadline, etc.).
Eliminate the risk
Whether you’re a practitioner, manager of a clinic or hospital, in charge of patient services, or if you are involved in pharmaceutical research or clinical trials, for complete peace of mind, let BeTranslated take care of all your healthcare translation requirements.
We are a boutique translation agency working with customers in the United Kingdom, Belgium, Spain, France, Germany and the Dominican Republic.
Its global network of experienced translators provides language services to clients around the world.
If you are looking for a reliable translation service provider for the healthcare industry, look no further than BeTranslated.
Why is that you ask? Well, because we have more in common than you think.
Translation agencies and communication agencies have the same aim: to simplify information exchange between a company and its target audience to initiate a business relationship.
Translation agencies address businesses that are looking to reach an international audience, while communication agencies speak to all types of organisations but especially those with international aspirations.
In a country like the United Kingdom, where international trade is very important, it is vital to be able to communicate in multiple languages.
BeTranslated’s commercial translation services can help businesses with all aspects of multilingual communication.
Professional translations in all main European languages
Offering your content in several languages provides definite benefits when it comes to targeting new markets and communicating with your commercial partners and suppliers.
If you are looking for a service provider for your commercial translations in all the main European and Asian languages, BeTranslated is your partner of choice. We provide business translation in French, Korean, German and in many other languages.
Our dedicated commercial translation project managers will work to meet your deadlines and within the budget you have set.
Commercial translation for all your business needs
